My process is grounded in storytelling. As a CMF lead for brand partnerships, I bridge the gap between a high level concept and a physical product, bringing collaborations to life through a mix of artwork driven narratives and material innovation. Making something that will stand the test of culture is always top of mind.

My background is a bit of a hybrid I would say, a freelance foundation in logo and apparel design combined with a strategic mindset from digital marketing. That lens allows me to treat color and finish as more than just aesthetics and moreso utilize at them as communication tools. Whether I'm magnifying a texture or dialing in a specific finish the goal is always the same: a final product that hits exactly how I imagined it.

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