During the SWDC Combine, I had the task of designing a new seasonal identity for next year's collection. Inspired by the iconic athlete that Serena Williams is, I created ads, logos, a pattern, and commercial that captured her essence and to showcase her time in the sport in a fresh, innovative way.
With Nike's legacy in mind, I carefully honed the designs, making sure to contribute to the brand's future while paying tribute to Serena's legacy. This experience has profoundly enriched my passion for design and storytelling.
With Nike's legacy in mind, I carefully honed the designs, making sure to contribute to the brand's future while paying tribute to Serena's legacy. This experience has profoundly enriched my passion for design and storytelling.














