For Barbie’s 65th anniversary, I designed a collection of eight Quenchers, each representing a different iconic era. This collaboration featured the most complex CMF applications ever executed on hardgoods, pushing the boundaries of traditional manufacturing.
Seeing the project’s cultural impact firsthand at the New York City activation with lines wrapping around the block - was a career highlight. This launch proved the power of premium CMF when backed by a massive, multi-market strategy.
Seeing the project’s cultural impact firsthand at the New York City activation with lines wrapping around the block - was a career highlight. This launch proved the power of premium CMF when backed by a massive, multi-market strategy.
