On an accelerated timeline, I collaborated directly with Caitlin Clark to translate her personal style into a signature collection. Embracing the "Everyone Watches Women’s Sports" movement, I wanted tp developed a gender neutral CMF strategy that feels as inclusive as the game itself.
By magnifying the scale of a basketball, I created a tactile interplay between matte pebble powdercoat and high gloss tonal print. This high contrast application against a sleek black substrate captures Caitlin’s on court tenacity and off court personality. This resulted in a "rugged yet polished" finish designed for every fan.
By magnifying the scale of a basketball, I created a tactile interplay between matte pebble powdercoat and high gloss tonal print. This high contrast application against a sleek black substrate captures Caitlin’s on court tenacity and off court personality. This resulted in a "rugged yet polished" finish designed for every fan.
