As part of Stanley’s long-term partnership with Messi, I led the design direction across four product launches. Designing for an icon like Leo requires a bit of restraint as he gravitates toward a subtle approach rather than overt artwork. This made storytelling through CMF critical to every detail. I also developed the “START EARLY, STAY LATE” tagline, which grounded the collection in a mindset that reflects his discipline and longevity.

This collaboration was especially meaningful to me. Being from Miami and witnessing his chapter at Inter Miami made the project feel like a true full circle moment both personally and professionally. Having the opportunity to present each design review in our shared native language added another layer of significance, creating a true personal connection within a global partnership.