For our partnership with global superstar Post Malone, I developed multiple creative directions for him to select from. Each of them represented his identity while maintaining broad consumer appeal. It was important that the product felt authentically him.  We ultimately pursued a licensing partnership with MultiCam, his favorite camouflage brand. Pairing Stanley‘s oldest finish Hammertone and Multicam was a story of longevity with a cultural pioneer like Posty driving the collab forward.

With the Quencher at peak demand, I elevated the execution by designing a Quencher wrap that was inspired by his country cowboy aesthetic. I also designed custom charms to compliment the wrap, transforming the product into a collectible experience and giving fans a memorable touchpoint beyond the Quencher itself. Below visualizes the journey to the final product.